Having a company website is only the first step towards ensuring that your company is making progress via the internet to increase its visibility and sales. If you are to be a successful online retailer, then there are a few criteria which you need to meet. Take a look at the below to check if you are doing everything necessary to reap the maximum benefits from your company’s web portal;
The Face of the Company
Your company’s official website is most of the time the first encounter that outsiders have with your business. Therefore, it is vital to always remember just how important it is to ensure that your website has any and all information necessary and relevant to any party that is looking for details about your company, and that it is presented using a practical and logical layout. The colour scheme, font, images, backgrounds and wording should all contribute collectively towards enhancing and maintaining your company image, check this Hong Kong website design.
User-friendliness Plays a Major Role
It is equally important that any visitor to your website will have a pleasant enough experience when trying to find what they are looking for. Avoid bombarding the homepage with too-vivid product images and offers that will distract rather than attract customers. Busy homepages with too much to look at can drive people away from your website. The best way to avoid overdoing things on your website is to consult a graphic designer who can come up with a viable layout and be able to create the pages of your website in a user-friendly manner.
Employing a graphic designer to get the job done will also allow you to make use of his/her expertise on how to better attract customers to the website using design tools. Try to avoid lengthy descriptions in small fonts when it comes to your products and services. Be precise and use bullet points instead of paragraphs.
Timely Updates and Maintenance
No website is complete once it has been created and activated on the internet. Any website, especially a transactional one, needs to be updated frequently and maintained well in order to ensure that all information provided is up-to-date and accurate. New products need to be added and the ones that are no longer in stock need to be removed from product lists. Customer inquiries need to be replied to promptly to show that you are responsive.
Great Way to Reach Out but Not the Only One
Your website is a good way to impart company information, notify of special offers and discounts and product details to a large group of customers in one go. However, you should not rely on the website alone to reach out to your customers. Other uses of the internet for this purpose include the utilisation of social media to market your products. You can create a page for your business or a group for your loyal customers so that they get frequent updates on products. If you have physical stores, you should maintain those just as well as you maintain your virtual store to ensure that all your income sources are operating well.